TY  - BOOK
AU  - Miller Ernest C
TI  - Marketing planning :  Approaches of selected compan
T2  - "American Management Association, research study.81"
U1  - "X:51-75, K7" 
PY  - 1967///
CY  - Washington
PB  - A M A     
KW  - Marketing
N1  - Bibliography p 99-100; Appendix p 95-97
ER  -