TY  - BOOK
AU  - Aiivine Fred C.
ED  - Workshop on Public Policy and Marketing Practices (1973 : Evanston)
TI  - Proceedings of Workshop
T2  - "American Marketing Association, Publication"
U1  - "X:51-75, L3" 
PY  - 1973///
CY  - Chicago
PB  - A M A     
KW  - Marketing
ER  -