TY  - BOOK
AU  - Bradley Ute Ed.
TI  - Applied marketing and social research
SN  - 0442304374
U1  - "X:51b4.3.N7, M2" 
PY  - 1982///
CY  - NY
PB  - Van Nostrend      
KW  - Marketing
N1  - Bibliography: p 314
ER  -