TY  - BOOK
AU  - Gorton Keith
AU  -  Carr Isobel
TI  - Low cost marketing research:  A guide for small bus
T2  - Industrial Marketing Research Association
SN  - 047190077X
U1  - "X:51b4.3.N8, M3" 
PY  - 1983///
CY  - NY
PB  - Wiley       
KW  - Marketing
ER  -