TY  - BOOK
AU  - KUMAR V
TI  - Legends in marketing. 10 Vols
SN  - 9788132109037
U1  - "X:51, Q2.1-.10/RR" 
PY  - 2012///
CY  - New
PB  - "Delhi, Sage,      "
KW  - Commerce
N1  - Appendix: p 667-722; Bibliography: p 729-35
ER  -