TY  - BOOK
AU  - MALHOTRA Naresh K
TI  - Legends in marketing. 9 Vols
SN  - 9788132105176
U1  - "X:51b4, Q1.1-.9/RR" 
PY  - 2011///
CY  - New
PB  - "Delhi, Sage,      "
KW  - Commerce
N1  - Appendix: p 578; Glossary: p 579-85
ER  -