MONROE Kent B <br/><br/>
Legends in marketing. 7 Vols. 
MONROE Kent B 
 - New  "Delhi, Sage,      "  2011 
 - "xlvii,344p"  cm. 
 -  "01583664: V1 (xlvii,344p)" .
<br/><br/> Bibliography chapterwise; Appendix: p 903-88 
<br/><br/><label>ISBN: </label>9788132105183  8000.00 
<br/><br/><label>Standard No.: </label>207535 
<br/><br/><label>Source: </label> "111886, 26/02/2018, International Book Distrobutors"  Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>"X:51, Q1.1-.7/RR"