TY  - BOOK
AU  - MONROE Kent B
TI  - Legends in marketing. 7 Vols
SN  - 9788132105183
U1  - "X:51, Q1.1-.7/RR" 
PY  - 2011///
CY  - New
PB  - "Delhi, Sage,      "
KW  - Commerce
N1  - Bibliography chapterwise; Appendix: p 903-88
ER  -