TY  - BOOK
AU  - Uhl Kenneth P
AU  -  Schoner Bertram
TI  - Marketing research:  Information systems and decision making
T2  - Wiley Marketing Series. Ed. by William Lazer
SN  - 471 89550 4
U1  - "X:51b4, K9/TD3" 
PY  - 1969///
CY  - New
PB  - York Wiley USA     
KW  - Marketing
N1  - Bibliography at the the end of each chapter
ER  -