TY  - BOOK
AU  - Britt Steuart Henderson Ed.
TI  - Consumer Behavior And The Behavioral Sceiences:  Theories and practice
T2  - Wiley marketing series Ed by William Lazer
SN  - 0 471 10480 9
U1  - "X:5171, K6;3/TD3" 
PY  - 1966///
CY  - New
PB  - York John Wiley     
KW  - Monopoly
N1  - Bibliography p 585-88
ER  -