Howard John A <br/><br/>
Consumer behavior in marketing strategy 
Howard John A 
 - Englewood  Cliffs Prentice Hall         1989 
 - 375p.  cm. 
<br/><br/><label>Standard No.: </label>26406 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing strategy
<br/><br/><label>Dewey Class. No.: </label>B28930bX:51, M9