TY  - BOOK
AU  - Krugman Edward P
TI  - Consumer behavior and advertising involvement: Selected works of herbert E Krugman.     
T2  - Marketing and consumer psychology series
U1  - X:5171, P8 
PY  - 2008///
CY  - New York  
PB  -  Routledge      
KW  -  Krugman Edward P
KW  - Consumer Behaviour
ER  -