Kapferer Jean-Noel <br/><br/>
Strategic brand management  Creating and sustaining brand equity long term      
Kapferer Jean-Noel 
 - 2 
 - London  Kogan Page        2006 
 - 443p  cm. 
<br/><br/><label>Standard No.: </label>185 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>X:513-8, P6