Datta Prosenjit Ed. Marketing whitebook 2010-2011 One-stop guide for marketers. Datta Prosenjit Ed. - New Delhi Businessworld 2010 - 450p. cm. ISBN: 499 Standard No.: 110205 Source: 5512, 10/12/2010, Bookwell Publications Textual Subjects--Topical Terms: Reference Dewey Class. No.: X:51g, Q0