Wierenga Berend <br/><br/>
Handbook of marketing decision models 
Wierenga Berend 
 - New York     Springer        2008 
 - 626p  cm. 
<br/><br/><label>Standard No.: </label>103539 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Dewey Class. No.: </label>X:51(S:44)g, P8