Lovelock Christopher <br/><br/>
Services marketing   People, technology, strategy 
Lovelock Christopher; Wirtz Jochen 
 - 5 
 - South  Asia Pearson Education       2006 
 - 674p  cm. 
<br/><br/><label>Standard No.: </label>67110 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Industry Market
<br/><br/><label>Dewey Class. No.: </label>X9(Y):51.1'P, P6