Davis John <br/><br/>
Magic numbers for consumer marketing  Key measures to evaluate maeketing success 
Davis John 
 - Singapore  John Wiley        2005 
 - vii,309p  cm. 
<br/><br/><label>Standard No.: </label>66406 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, P5