Gopal V V Ed. <br/><br/>
CRM in banking concepts and cases. 
Gopal V V Ed. 
 - Hyderabad  ICFAI University Press       2004 
 - viii,182p.  cm. 
<br/><br/><label>Standard No.: </label>65650 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Relationship Marketing Banks
<br/><br/><label>Dewey Class. No.: </label>X62:5171.2'P, P4