Ries Al <br/><br/>
Marketing warfare 
Ries Al; Trout Jack 
 - 20 
 - New York     Mcgraw-Hill        2006 
 - viii,216p  cm. 
<br/><br/><label>Standard No.: </label>69606 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, P6