TY  - BOOK
AU  - Lehmann Donald  R
AU  -  Winer Russell  S
TI  - Analysis for marketing planning
T2  - McGrow-Hill Irwin Series in marketing
U1  - X:51-75, P5 
PY  - 2005///
CY  - New York  
PB  -  McGraw- Hill     
KW  - Planning Marketing
ER  -