Wilson Richard M S Strategic marketing planning. Wilson Richard M S; Gilligan Colin - 2 - Amsterdam Elsevier 2009 - x,552p cm. ISBN: 2429.1900000000001 Standard No.: 113140 Source: 146, 09/11/2011, Classic Book Service Textual Subjects--Topical Terms: Business Economics Dewey Class. No.: X:51-8, P9