Young Antony <br/><br/>
Profitable marketing communications  A guide to marketing return on investment      
Young Antony; Aitken Lucy 
 - London  Kogan Page        2007 
 - xii,212p  cm. 
<br/><br/><label>Standard No.: </label>514 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>X:51-8, P7