Wilson Richard MS <br/><br/>
Strategic marketing management  Planning,implementation and control 
Wilson Richard MS; Gilligan Colin 
 - 3 
 - Amsterdam  Elsevier         2005 
 - xii,867p.Bib p813-851  cm. 
<br/><br/><label>Standard No.: </label>66095 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Management
<br/><br/><label>Dewey Class. No.: </label>X:51-8, P5