Kunreuther H.C Insurance and behavioral economics Improving decisions in the most misunderstood industry Kunreuther H.C; Pauly Mark V.; McMorrow Stacey - New York CUP 2013 - xii;329p. cm. ISBN: 1825.79 Standard No.: 124683 Source: 30, 16/09/2014, Better Book Service Textual Subjects--Topical Terms: Business Economics Dewey Class. No.: X81, Q3