TY  - BOOK
AU  - Kunreuther H.C
AU  -  McMorrow Stacey
AU  -  Pauly Mark V.
TI  - Insurance and behavioral economics :  Improving decisions in the most misunderstood industry
U1  - X81, Q3 
PY  - 2013///
CY  - New York  
PB  -  CUP      
KW  - Business Economics
ER  -