McDonald Malcolm <br/><br/>
Marketing plans for service business  A complete guide 
McDonald Malcolm; Payne Adrian 
 - Amsterdam  Elsevier         2006 
 - xiv,401p  cm. 
<br/><br/><label>Standard No.: </label>66431 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Industry Market
<br/><br/><label>Dewey Class. No.: </label>X9(Y15):51.5'P, P6