Kapferer Jean-Noel <br/><br/>
New strategic brand management  Creating and sustaining brand equity long term 
Kapferer Jean-Noel 
 - New Delhi  Kogan Page India      2004 
 - xiv,497p  cm. 
<br/><br/><label>Standard No.: </label>67198 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>X:513-8, P4