Kim W Chan <br/><br/>
Blue ocean strategy  How to create uncontested market space and make the competition irrelevant. 
Kim W Chan; Mauborgne Renu 
 - Boston  Harvard Business School Press      2005 
 - xv,240p  cm. 
<br/><br/><label>Standard No.: </label>69459 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, P5