TY  - BOOK
AU  - Lehmann Donald R
AU  -  Winer Russell S
TI  - Product management
T2  - McGraw-Hill/Irwin series in marketing
U1  - X:89P, P5 
PY  - 2005///
CY  - New York  
PB  -  McGraw-Hill      
KW  - Production Management
ER  -