Jamal Ahmad Ed. Routledge companion to ethnic marketing Jamal Ahmad Ed.; Penaloza Lisa Ed.; Laroche Michel Ed. - London Routledge 2015 - xvi;362p. cm. ISBN: 12909 Standard No.: 128439 Source: 262, 16/02/2016, Classic Book Service Textual Subjects--Topical Terms: Business Economics Dewey Class. No.: X:51, Q4