Aaker David A. <br/><br/>
Marketing research 
Aaker David A.; Kumar V.; Day George S. 
 - 10th 
 - New Delhi  Wiley        2014 
 - xvii;701p.  cm. 
<br/><br/><label>ISBN: </label> 2956 
<br/><br/><label>Standard No.: </label>127037 
<br/><br/><label>Source: </label> 027, 29/09/2015, Classic Book Service  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Economics
<br/><br/><label>Dewey Class. No.: </label>X:51:f, Q1;1-4