Kitchen Philip J <br/><br/>
Reader in marketing communication. 
Kitchen Philip J; Pelsmacker Patrick D 
 - London  Routledge         2005 
 - xviii,273p.  cm. 
<br/><br/><label>Standard No.: </label>69135 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:513, P5