Kerber Ronald L Strategic product creation Deliver customer satisfaction from every level of your company. Kerber Ronald L; Laseter Timothy M - New Delhi McGraw-Hill 2007 - xviii,318p cm. ISBN: 1844.3115 Standard No.: 114256 Source: 120, 22/11/2011, Index International Textual Subjects--Topical Terms: Business Economics Dewey Class. No.: X:89P, P7