Lusch Robert F Ed. <br/><br/>
Service-dominant logic of marketing  Dialogue,debate and directions      
Lusch Robert F Ed.; Vargo Stephen L Ed. 
 - New Delhi  Prentice-Hall of India      2006 
 - xviii,449p  cm. 
<br/><br/><label>Standard No.: </label>3327 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Industry Market
<br/><br/><label>Dewey Class. No.: </label>X9(Y):51.1'P, P6