TY  - BOOK
AU  - Lusch Robert F Ed.
AU  -  Vargo Stephen L Ed.
TI  - Service-dominant logic of marketing: Dialogue,debate and directions     
U1  - X9(Y):51.1'P, P6 
PY  - 2006///
CY  - New Delhi
PB  - Prentice-Hall of India    
KW  - Service Industry Market
ER  -