TY  - BOOK
AU  - Sarstedt Marko
AU  -  Mooi Erik
TI  - Concise guide to market research :  The process ,data,and methods using IBM SPSS statistics
U1  - X:51:f, Q4 
PY  - 2014///
CY  - Springer
PB  - Heidelberg       
KW  - Applied Operation Research
ER  -