Malaval Philippe <br/><br/>
Integrated marketing communication   Pentacom 
Malaval Philippe; Abbo Marie-Helene; Kumar Muneesh 
 - 4th ed 
 - Delhi  Pearson         2015 
 - xxii;480p.  cm. 
<br/><br/><label>ISBN: </label> 1262.25 
<br/><br/><label>Standard No.: </label>125470 
<br/><br/><label>Source: </label> 236, 06/01/2015, Classic Book Service  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial Studies
<br/><br/><label>Dewey Class. No.: </label>X:513, Q5;1-3