TY  - BOOK
AU  - Malaval Philippe
AU  -  Abbo Marie-Helene
AU  -  Kumar Muneesh
TI  - Integrated marketing communication:  Pentacom
U1  - X:513, Q5;1-3 
PY  - 2015///
CY  - Delhi
PB  - Pearson       
KW  - Financial Studies
ER  -