TY  - BOOK
AU  - Glynn William J Ed.
AU  -  Barnes James G Ed.
TI  - Understanding services management: Integrating marketing,organisational behaviour operations and human resource management
U1  - X9(Y):8.73'P, P6 
PY  - 2006///
CY  - New Delhi
PB  - Prentice-Hall of India    
KW  - Service Industry Management USA
ER  -