TY  - BOOK
AU  - Putler Daniel S.
AU  -  Krider Robert E.
TI  - Customer and business analytics:  Applied data mining for business decision making using R
U1  - B3, Q2 
PY  - 2013///
CY  - Boca Raton
PB  -  CRC Press     
KW  - Financial Studies
ER  -