Murphy J.A <br/><br/>
Converting customer value   From retention to profit. 
Murphy J.A; Buton J 
 - Chichester  John Wiley        2006 
 - xxviii,388p  cm. 
<br/><br/><label>Standard No.: </label>70850 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour
<br/><br/><label>Dewey Class. No.: </label>X:5171, P6