West Douglas <br/><br/>
Strategic marketing  Creating competitive advantage 
West Douglas; Ford John 
 - New Delhi  Oxford University Press      2006 
 - xxviii,517p  cm. 
<br/><br/><label>Standard No.: </label>82627 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, P6