Malhotra Naresh K. Marketing research An applied orientation Malhotra Naresh K.; Dash Satyabhusan - 7th - Noida Pearson 2016 - xxx,968p. cm. ISBN: INR 750.00 Standard No.: 132714 Source: 0254, 01/03/2017, Bookwell Publications Textual Subjects--Topical Terms: Reference Dewey Class. No.: X:51:f, Q6