TY  - BOOK
AU  - Pousttchi Key
AU  -  Wiedemann Dietmar G
TI  - Handbook of research on mobile marketing management
U1  - X:51:(D6,8(B),2771), Q0 
PY  - 2010///
CY  - Hershey
PB  - Business Science Reference     
KW  - Business Economics
ER  -