Penaloza Lisa Ed. <br/><br/>
Marketing management    A cultural perspective. 
Penaloza Lisa Ed.; Toulouse Lisa Ed.; Visconti Luca M Ed. 
 - London  Routledge         2012 
 - xxxviii,540p  cm. 
<br/><br/><label>ISBN: </label> 3141.2685000000001 
<br/><br/><label>Standard No.: </label>115633 
<br/><br/><label>Source: </label> 242, 29/02/2012, Classic Book Service  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Economics
<br/><br/><label>Dewey Class. No.: </label>X:51-8, Q2