TY  - BOOK
AU  - Penaloza Lisa Ed.
AU  -  Toulouse Lisa Ed.
AU  -  Visconti Luca M Ed.
TI  - Marketing management : A cultural perspective
U1  - X:51-8, Q2 
PY  - 2012///
CY  - London
PB  - Routledge       
KW  - Business Economics
ER  -