TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: : A south asian perspective
SN  - 9788131767160 
PY  - 2013///
CY  - Delhi
PB  - Pearson,       
KW  -  Analyzing business markets
KW  -  Scanning the marketing
KW  - Creating customer value
N1  - Appendix A-1-13p.; Glossary G-1-9p.; Index I-1-20p
N2  - Key Features: * Brand new chapter-opening vignettes that can serve as great classroom discussion starters. * Updated and revised Marketing Memo and Marketing Insight boxes that provide in-depth insights into the practical aspects of marketing and discuss the challenges and opportunities unique to rural markets in South Asia. * Many new in-text cases, in addition to Marketing Excellence cases at the end of each chapter. * Dramatic changes in the current marketing environment addressed through subsections on issues such as marketing during economic downturns, the rise
ER  -