Iacobucci Dawn Ed. <br/><br/>
Kellogg on marketing   The kellogg marketing faculty northwestern university      

 -  2001 
<br/><br/><label>Standard No.: </label>1683 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Dewey Class. No.: </label>X:51, P1