Aggarwal Remica <br/><br/>
Some optimization models for promotional planning in marketing 
Aggarwal Remica; Jha P C Gu. 
 -  2011 
 - 248p.  p.  cm. 
<br/><br/><label>Standard No.: </label>3074 
<br/><br/><label>Source: </label> Theses 
<br/><br/><label>Subjects--Topical Terms: </label><br/>OPERATIONS RESEARCH