TY  - BOOK
AU  - Arshi Zareen
AU  -  Dr. Kavita Sharma Gu.
AU  - University of Delhi. Faculty of Commerce & Business. Department of Commerce
ED  - University of Delhi. Faculty of Commerce & Business. Department of Commerce
TI  - Empirical study of customer lifetime value and its pact on value of firm
PY  - 2014///
KW  - COMMERCE
ER  -